Hi, I’m Eugenia, and I like to know why people do the things they do. I advise nonprofits and startups on how to use ethnographic methods for better engagement of communities, design of products and programs, and meaningful impact. I’ve worked with and done studies for large companies, grassroots nonprofits, and institutions across three different continents. Want to learn more about me? Hop on over to my about page. You can also read about my research here, and my work here.

I blog for fun here, sparingly tweet here, and obsessively track my latest reads here.